Imagine this: your fans are listening to your latest hit on Spotify, and suddenly, they’re not just hearing it—they’re watching it. Spotify has just rolled out music videos to millions of Premium users in 97 countries! Exciting, right?

If you’re curious about how this works and what it could mean for your career, stick with me. Today, I’m diving into how Spotify’s music video feature can help you connect with your fans on a whole new level. Let’s get into it.

Why Music Videos on Spotify Matter

A New Way to Tell Your Story

Think of your favorite music video. The visuals, the story, the energy—it adds so much depth to the song, doesn’t it? Spotify knows this too, and they’re bringing that experience directly to listeners. Now, you can showcase not just your music but the story behind it in a powerful, visual way.

Spotify’s data backs this up: fans who discover a song with a video are 34% more likely to come back and stream it again. And that’s just the beginning.

Deeper Fan Connections = More Streams

We all want fans who listen to our music over and over. Well, according to Spotify, music videos are a game-changer here too. Tracks with videos are 24% more likely to be saved or shared. Imagine a fan who watches your video, saves it, and sends it to a friend—that’s how true connections (and a loyal fanbase) are built.

And the best part? Your fans can watch your videos right on Spotify, no extra app needed.

Discover and Watch Your Videos

How Fans Can Discover and Watch Your Videos

So, how does it work? Spotify’s made it super easy for fans to switch between audio and video. Here’s a quick rundown:

  1. Switching Between Audio and Video
    • When fans play a song with a video, they’ll see a “Switch to Video” button. One tap, and your video is live on their screen without them ever leaving Spotify. Easy, right?
  2. Full-Screen Mode for Immersive Viewing
    • If your fans want the full experience, they can rotate their phone for a full-screen view. It’s like giving them a mini music video premiere right in the app.
  3. Where They’ll Find Your Videos
    • Fans can find your videos in the Now Playing view, your artist profile, and even in search results. Wherever they’re exploring, they’ll have easy access to your music and visuals.

Powerful Visual Tools on Spotify Beyond Music Videos

Let’s talk about the extra tools Spotify’s giving us to boost our visuals and connect with fans. If you’re serious about making an impression, these features are your secret weapon.

Canvas

If you’ve seen those 3- to 8-second looping videos while listening to a song on Spotify, that’s Canvas. It’s a great way to grab fans’ attention in the Now Playing view. Spotify even found that songs with Canvas loops get 20% more shares! It’s a small addition that can make a big difference.

Clips

Then there are Clips—short, vertical videos where you can give fans behind-the-scenes peeks, teaser clips, or personal updates. They’re perfect for hyping new releases and letting your personality shine through. Clips show up on the Home screen, release pages, and more, keeping fans excited and engaged.

Managing Your Visuals with Spotify for Artists

Now, if you’re wondering how to manage all these visuals, Spotify has thought of that too. They’ve added a new Video & Visuals tab in Spotify for Artists to keep everything organized. Here’s why that’s a big deal:

  • Organize All Visuals in One Place: The tab keeps your music videos, Canvas loops, and Clips together so you can easily keep track of what fans are seeing.
  • Track Video Performance: Spotify’s giving you access to video analytics, including total streams, which is super helpful to see what’s resonating with fans.
  • Feature Your Video as Artist Pick: Soon, you’ll be able to set any video as your “Artist Pick.” This means it’ll be featured at the top of your profile, giving it the best possible visibility.
Music Videos on Spotify

How to Get Your Music Videos on Spotify

Since music videos are still in beta, they’re not open to every artist just yet. Here’s how to get started:

  1. Connect with Your Distributor
    • Right now, only certain distributors can upload music videos to Spotify. So, reach out to your distributor to find out if they’re part of the beta.
  2. If You’re with a Label or Distributor Team
    • Labels and distributor teams, you’re in luck—just reach out to your contact at Spotify to explore options.
  3. What’s Next?
    • As the beta expands, Spotify plans to release more features and make music video uploads available to more artists. So keep an eye on new updates.

Benefits of Spotify’s Music Video Feature for Artists

BenefitWhat It Means for You
More Fan EngagementTracks with videos are more likely to be saved and shared, giving you a broader reach and dedicated fans.
Enhanced StorytellingMusic videos help you share your music’s story visually, connecting more deeply with listeners.
Video Management ToolsThe Video & Visuals tab in Spotify for Artists keeps all your visuals organized and accessible.
Exclusive ExposureSetting a video as Artist Pick gives it prime placement on your profile for all fans to see.

Final Thoughts

Spotify’s new music video feature is more than just a nice addition. It’s a real opportunity to build lasting connections with fans. Imagine your fans not just hearing but watching your latest release, fully immersed in the story and visuals you’ve created.

If you want to stand out, build loyalty, and grow your audience, this is a feature you don’t want to miss. So, start planning those music videos, get creative with Clips and Canvas, and take full advantage of what Spotify has to offer. With these tools, you’re not just releasing music—you’re building a complete experience for your fans.

And trust me, they’re going to love it.

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